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Discussion Starter · #1 ·
BMW Motorrad had a great year in 2013. It sold a total of 115,215 motorcycles and maxi scooters.

KTM had an even better year! It sold 123,859 motorcycles, beating BMW Motorrad by about 12%. KTM's 2013 sales were 15.6% higher than 2012's figures too.

So how did KTM do it? One reason may be its willingness to make small displacement bikes, something that BMW has stayed away from. THink of all the affordable small displacement KTMs you can get from the RC390 to the naked 390 Duke.

KTM also took a global approach to less traditional markets giving it a huge customer pool.
 

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its not just that they make low displacement bikes, KTM is one of the standards in motoX which is a major part of their numbers. Not to mention KTM operates in many places BMW stays away from, say SE asia...
 

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its not just that they make low displacement bikes, KTM is one of the standards in motoX which is a major part of their numbers. Not to mention KTM operates in many places BMW stays away from, say SE asia...
This just further proves the point though. KTM is more active in more areas than BMW and that allows them to be more successful. The more segments and customers you can play to the better.
 

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but you do have to keep in mind that motorrad is relatively insulated by BMW's auto sales as well. Theres not as much incentive to move out of that comfort zone...
 

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That is true. I think even some BMW motorcycle dealers are next door to their automotive dealers which helps a lot. easy way to convert people
 

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Discussion Starter · #6 ·
I can see that playing a big part in BMW's strategy. BMW doesn't really need to expand since it is connected to its automotive department. It also may not want to dilute the brand not just of BMW Motorrad, but also BMW automotive. KTM already has a rep for dirt bikes and lower displacement bikes. They also have no vehicles to help build the brand and get people into showrooms.
 
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